This conceptual project is a rebranding of Tides, a nonprofit organization known for its commitment to social justice and progressive change. The task was to conceptualize and create a new visual identity that encapsulates Tides' mission while appealing to a broad demographic, from young activists to experienced philanthropists. This is a mock up for a course, and was not made for the Tides company.

The rebranding strategy focused on modernizing Tides' image, constructing a narrative that connects with the audience's desire for impactful social involvement. The deliverables included a refreshed logo, stationery suite, and brand guidelines that convey a cohesive, forward-thinking identity. Key design elements were chosen to reflect the organization's focus on inclusivity and action, with careful consideration given to how these elements would resonate across various platforms and touchpoints.